| Title | Pelada |
| Agency | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
| Campaign | Invenções - Skol |
| Advertiser | Ambev |
| Brand | Skol |
| Date of First Broadcast/Publication | 2006 / 2 |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | With skol, the summer is round. |
| Tagline (original language) | Com skol, o verao fica redondo. |
| Story | "Double page spread ad. If the guy who invented Skol had invented the pelada (a fun soccer game performed normally at beaches and parks, which name also means naked woman), it wouldnt be like this
We see a guy on the beach running after a soccer ball. It would be like this. We see a guy on the beach running after a naked woman. " |
| Story (original language) | "Anúncio página dupla." "Se o cara que inventou a Skol tivesse inventado a pelada ela nao seria assim." "Vemos um cara na praia correndo atrás de uma bola de futebol ""Seria Assim" "Vemos um cara na praia correndo atrás de uma mulher pelada." |
| Problem | Skol is the beer that goes down nicely. Like we did before on other occasions, the brand suggests in campaign slogans, aspects relative to behavior values and brand attitude: being a landmark of young and innovative spirit. Meaning Skol makes everything good for everyone. |
| Problem (original language) | "A Skol é a cerveja que desce redondo. A exemplo do que já fez em outras ocasiões, a marca sugere em slogans de campanha, aspectos relativos aos valores de comportamento e atitude da marca: ser consenso com espiríto jovem e inovador. Ou seja, desejava-se destacar que Skol deixa tudo bem para todo mundo." |
| Result | As a common sense brand, Skol harmonizes situations. The agency has developed a series of pieces that show how traditional things, normally boring or unattractive, could be funnier if they had been invented with the spirit of those who drink skol. |
| Result (original language) | "Como marca de consenso, Skol harmoniza as situações. A Agência desenvolveu uma série de peças mostrando como coisas tradicionais, normalmente monótonas ou pouco atraentes, poderiam ser mais divertidas se tivessem sido inventadas com o espiríto de quem bebe Skol." |
| Media Type | Magazine |
| Creative Director | Fábio Fernandes |
| Creative Director | Eduardo Lima |
| Editor | Eduardo Lima |
| Art Director | Luciano Lincoln |
| Art Director | Marco Monteiro |
| Editor | André Kassu |
| Account Director | Gal Barradas |
| Photographer | Marcel Valvassori |
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