Air Liberté - "The Stewardess"

Les Présidents

Les Présidents Boulogne-Billancourt , France

16653

Title	The Stewardess
Title (original language)	L'Hôtesse
Agency	Les Présidents
Campaign	Air Liberté " Stewardess"
Advertiser	Air Lib
Brand	Air Liberté
Posted	December 1999
Product (original language)	Lignes aériennes
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Tagline	Air Liberté - There's no better choice.
Tagline (original language)	Air Liberté - Vous Ne Pouvez Pas Mieux Choisir
Story	On an airplane ready to take off, we hear the safety instructions over the intercom - a stewardess is demonstrating. The voice on the intercom announces that the passengers will have a late take- off, no meal, no drink, no services, etc... The stewardess continues as if this is normal service for airlines.
Story (original language)	Une hôtesse singe les consignes de pré-décollage.
Problem (original language)	Air Liberté réinvente la démonstration des consignes de sécurité pour défendre son leadership en terme de services à bord.
Media Type	Television
Length	30 seconds
Market	France
Creative Director	Olivier Altmann
Copywriter	Olivier Camensuli
Art Director	Andrea Leupold
Agency Producer	Christine Bouffort
Director	Michel Hazanavicius
Production Company	A. Productions
Advertiser's Supervisor	William Morris
Advertiser's Supervisor	Olivier Moracchini
Account Manager	Grégoire Champetier
Account Manager	Cécile Lejeune