Title | Curve |
Agency | Jung von Matt/365 |
Campaign | Curve |
Advertiser | BMW |
Brand | BMW |
Posted | December 1999 |
Product | 3 Series Coupé |
Business Sector | Coupes & Convertibles |
Story | The turning abilities of the BMW 3 series coupé is shown in this spot where the car is seen from above driving along twisting and winding roads. As it hits a straight-away the BMW ad continues as a strip at the top or bottom of the screen simultaneoulsy with other ads from other companies. |
Philosophy | BMW bought entire commercial breaks on TV and then sold parts of them to other advertisers so that their new model could remain on-screen the whole time. |
Media Type | Television |
Length | |
Market | Germany |
Creative Director | Stefan Zschaler |
Associate Creative Director | Holger Bullmann |
Copywriter | Stefan Zschaler |
Agency Producer | Rolf Neuhaus |
Director | Andreas Berger |
Director of Photography (DOP) | Andreas Berger |
Editor | Joern Meyer |
Production Company | Cobblestone Filmproduktion GmbH |
Production Company Producer | Wiebke Schuster |
Producer | Jassna Sroka |