| Title | Pram |
| Agency | Åkestam Holst /NoA |
| Campaign | Pram |
| Advertiser | UNICEF |
| Brand | UNICEF |
| Posted | December 2004 |
| Product | Charity |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The sound of a baby crying is triggered when people pass the empty pram. When leaning over to read, a VO that calls for child registration is triggered. "Every day 136,986 children are born that do not exist." |
| Media Type | Outdoor/Out of Home |
| Market | Sweden |
| Copywriter | Mark Ardelius |
| Art Director | Johan Landin |
| Art Director | Andreas Ullenius |
| Account Supervisor | Per Westberg |
| Advertiser's Supervisor | Andreas Engstrand |
| Advertiser's Supervisor | Kjell Månsson |
| Advertiser's Supervisor | Jonna Liljendahl |
More Work
SEE ALLProposal Part 2
- BRAND:
- Triss
- AGENCY:
- Forsman & Bodenfors Göteborg
Proposal Part 1
- BRAND:
- Triss
- AGENCY:
- Forsman & Bodenfors Göteborg
The Runner
- BRAND:
- Unicef
- AGENCY:
- Forsman & Bodenfors Göteborg