Andrew Colon
Chief Operating Officer, andrew@smugglersite.com at Smuggler
New York, United States
TitleFlash
Agency
Campaign Curry Two
Advertiser Under Armour
Brand Under Armour
Date of First Broadcast/Publication 2015 / 10
Business Sector Sneakers / Athletic Footwear
Story How long does it take to change the game? Hours? Days? Years? Decades? Nah...In this game, it only takes a second...or less. #LightTheGameUpThe reigning NBA MVP Stephen Curry's second signature shoe drops 10.24. For more info, visit: undrarmr.co/CurryTwo
Philosophy The 2014-15 NBA season was one long coronation for Stephen Curry. He won the NBA’s MVP award while leading the Golden State Warriors to its first NBA Championship since 1975. Along the way, he broke multiple records, including the most 3-pointers made in a regular season and most 3-pointers made in a single postseason.
But more importantly, Stephen Curry redefined the game of basketball. Curry proved an undersized guard could dominate the game and change the sport in the less than a second.
Under Armour and Droga5 decided to kick off the 2015-16 NBA season by reminding the world how Curry and his miraculous shot changed the game. We worked with award-winning director Henry-Alex Rubin and Oscar-winner Jamie Foxx to showcase Curry’s generational talent by giving him only a fraction of a second to see the rim before releasing his shot. What ensues is an explosive display that reflects what makes Stephen the catalyst for the new era of basketball. View the film here.
At just 27 years of age, Stephen Curry is widely considered the greatest shooter in NBA history. When Curry shoots a three, he releases the ball in as little as 0.4 seconds. That’s the quickest shot ever measured. And combined with world-class handles, exceptional court vision and the ability to make the impossible happen on a nighty basis he's forcing coaches, players and fans to re-evaluate what they know to be true about basketball.
The film features the “Iron Sharpens Iron” Curry Two, the first colorway of Stephen’s second signature shoe, which he will wear during the kick-off to the NBA season and will be available on UA.com and select retailers around the world on Oct 24th. Additional colorways of the Curry Two will release throughout the season. 
Media Type Digital
Length
Soundtrack “Giants” by Tamer, Pusher Music
Telecine
Sound Design Company
Chairman
Chief Creative Officer
Group Creative Director
Copywriter
Art Director
Chief Creation Officer
Head of Production
Broadcast Producer
Integrated Production Business Manager
Chief Strategy Officer
Head of Strategy
Strategy Director
Junior Strategist
Strategist
Account Director
Account Director
Account Manager
Associate Account Manager
Project Manager
Project Manager
CEO & Founder, Under Armour
EVP, Global Marketing, Under Armour
SVP, Global Brand Creative, Under Armour
SVP, Global Brand Creative, Under Armour
SVP, Global Brand Marketing, Under Armour
SVP, Business Development & Entertainment, Under Armour
VP, Global Brand & Sports Marketing
VP, Creative & Design, Under Armour
Senior Director, Strategic Partnerships & Entertainment, Under Armour
Creative Director, Story Development, Under Armour
Director, Brand Basketball, Under Armour
Director of Sports, Marketing, Pro Basketball, Under Armour
Brand Marketing Director, Campaign Integration, Under Armour
Director of Creative Operations
Production Company
Director
Director of Photography (DOP)
Partner, Smuggler
Partner, Smuggler
Executive Producer, Smuggler
Executive Producer, Smuggler
Head of Production, Smuggler
Producer, Smuggler
Editing Company
Editor
Assistant Editor
Executive Producer, Stitch
Colorist
Post Production
Producer
Senior Producer, Framestore
VFX Supervisor/Lead Flame Artist
Compositor
Compositor
Music Supervisor, Venn Arts
Executive Producer, Sound
Mixer/Sound Designer
Actor / Celebrity
Actor / Celebrity

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