Title | One Second Ad |
Agency | Saatchi & Saatchi NY |
Campaign | Taking it Back - Miller |
Advertiser | MillerCoors LLC |
Brand | Miller High Life |
Posted | January 2009 |
Business Sector | Beers, Ciders, Lagers |
Story | Miller's High Life deliveryman, played by actor Windell Middlebrooks, gives us one second of inspiration. The spot, online at www.1SecondAd.com, is designed to remind viewers that "High Life is common sense in a bottle." The site includes a section highlighting the buying power of $3 million: 230 tons of smokehouse bacon, 300 tons of charcoal, 18,000 belt buckles, or 17 bulldozers, among others. |
Media Type | Web Site |
More Information | www.1secondad.com |
Editing Company | Final Cut |
Actor / Celebrity | Windell Middlebrooks |
Chief Creative Officer | Gerry Graf |
Creative Director | Andy Carrigan |
Copywriter | Andy Carrigan |
Director | Andy Carrigan |
Creative Director | Ralph Watson |
Copywriter | Ralph Watson |
Director | Ralph Watson |
Copywriter | Mitch Gage |
Art Director | Kristin Graham |
Executive Agency Producer | Diane Burton |
Editor | Stephane Dumonceau |
Editor | Alex Israel |
Executive Producer | Stephanie Apt |
Animation | Stephanie Apt |
Producer | Melati Pohan |
Producer | Lindsay Nowak |
Director | Joe Arcidiacono |
Director of Photography (DOP) | Joe Arcidiacono |