Freeview - "Dancing Tadpoles"

Leo Burnett

Leo Burnett London, United Kingdom

10129

Title	Dancing Tadpoles
Agency	Leo Burnett
Campaign	Better When It's Free
Advertiser	Freeview
Brand	Freeview
Date of First Broadcast/Publication	2013 / 10
Business Sector	Cable / Satellite Services
Story	The new 60 second advert stars two CGI tadpoles and their respective clans from different sides of the pond. After meeting for the first time and falling for each other, the two ‘clouds’ of tadpoles perform a synchronised dancing extravaganza set to The Kinks You Really Got Me. During the end sequence, the viewer discovers the performance has been watched by a young lad who appears totally in awe of what he’s just seen, proving that entertainment is even better when it’s free.
Media Type	Television
Length	60 seconds
Market	United Kingdom
Soundtrack	You Really Got Me
Production Company	Stink Films
Audio Post Production	Factory Studios
Editing Company	Marshall Street Editors
Post Production	Glassworks
Audio Post Production	Factory Studios
Copywriter	Ed Morris
Copywriter	Andy Drugan
Art Director	Ed Morris
Art Director	Andy Drugan
Creative Director	Richard Robinson
Creative Director	Graham Lakeland
Executive Creative Director	Justin Tindall
Agency Producer	Lindsey Stopp
Account Director	Ben Gillibrand
Account Manager	Chris Ferguson
Music	The Kinks
Agency Producer	Charlie Kirkbride
Media Agency	MEC
Media Planner	Michelle Radley
Director	Ne-o
Editor	Tim Thornton-Allan