| Title | Heimlich |
| Agency | AMV BBDO |
| Campaign | Samaritans Winter campaign 2005 06 |
| Advertiser | The Samaritans |
| Brand | The Samaritans |
| Date of First Broadcast/Publication | 2005 / 1 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | The second is called Heimlich and shows a gentleman eating dinner out. He then chokes on some food but refuses to ask for help when the waiter asks if he needs it, indicating that he would like to order the cheese board. The last frame shows the end line Dont be afraid to ask for help on a menu and the piece of food is coughed out. |
| Philosophy | 'This speaks to its target audience in the language that they actually use. The campaign reflects modern humour as a way for us to get a serious message to a hard to reach audience and encourage them to contact Samaritans.' |
| Problem | Abbott Mead Vickers BBDO and the Samaritans are about to launch a groundbreaking cinema advertising campaign. The campaign uses humour to encourage people to overcome their natural reticence to ask for help ending with the line 'Don't be afraid to ask for help' encouraging them to contact Samaritans. |
| Media Type | Cinema |
| Length | |
| Market | United Kingdom |
| Post Production | Framestore |
| Audio Post Production | Wave Studios |
| Advertising Manager | Rebecca Seedhouse |
| Advertising Manager | Jeremy Payne |
| Creative Team | Christian Sewell |
| Creative Team | Mark Fairbanks |
| Creative Team | Andy Mc Ananey |
| Account Manager | Gautham Narayanan |
| Account Manager | Ian Pearman |
| Media Planner | Gavin Jones |
| Production Company | Blink London |
| Director | Andy Lambert |
| Editing Company | The Quarry |
More Work
SEE ALLThe Sun World Cup - Office Knockabout
- BRAND:
- The Sun
- AGENCY:
- Pulse Creative
Take a Chance
- BRAND:
- Revels
- AGENCY:
- D'Arcy London