Andy McKay
Group Account Director at Wieden+Kennedy
Toronto, Canada
TitleHaircut
Agency
Campaign Haircut
Advertiser The Yell Group
Brand Yell.com
Date of First Broadcast/Publication 2003 / 3
Product Yellow Pages
Business Sector Online Directories
Story Unbeknownst to her mother, James decides that his 6 year old niece doesn't need a hairdresser, he himself can cut her hair. Niece's mother returns to see the horrible results, while James pretends that a hairdresser has done the damage.
A quick flick through Yellow Pages and he finds a hairdresser to corroborate his story.

We then see niece's mother watching James from the car outside the hairdresser. Inside James is explaining his predicament to the hairdresser. By doing this at the top of his voice, with lots of pointing and waving, he gives his sister the impression that he is really telling them off for their poor haircutting skills.

James concludes his diatribe by yelling at them that they are "very, very nice PEOPLE!"
Media Type Television
Length
Market United Kingdom
Production Company
Sound Design Company
Art Director
Copywriter
Director
Agency Producer
Producer
Creative Director
Advertiser's Supervisor
Lighting Director / Lighting
Editor
Account Supervisor

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