Title | Mansell |
Agency | Dare |
Campaign | Car Insurance Offering - Moneysupermarket.com |
Advertiser | moneysupermarket.com |
Brand | Moneysupermarket.com |
Date of First Broadcast/Publication | 2010 / 8 |
Product | Car Insurance |
Business Sector | Insurance |
Story | The latest execution featuring the comedian continues the theme of British people's inability to haggle and is set in Nigel's home, where he is seen playing with a Scalextric set whilst negotiating a new car insurance rate over the phone. On hearing an over-priced quote, the ex-British racing car driver squeezes his Scalextric controller in annoyance, causing the car to shoot off the track into the hands of Omid, who is clad in a heavily-branded F1 moneysupermarket.com jumpsuit. The comedian contrasts Nigel's world-class skill at negotiating a hair-pin bend with his British way of negotiating cheaper car insurance. He suggests that moneysupermarket.com should be Nigel's first port of call for a great, and painless, deal. |
Problem | Show that moneysupermarket.com is the best place to go for a great deal on your car insurance |
Media Type | Television |
Production Company | Outsider |
Editing Company | Marshall Street Editors |
Audio Post Production | Wave Studios |
Media Planner | Anna Berry |
Account Planner | Andy Nairn |
Art Director | David Dearlove |
Copywriter | Richard Nott |
Advertising Manager | David Osborne |
Actor / Celebrity | Omid Djalili |
Actor / Celebrity | Nigel Mansell |
Director | Ric Cantor |
Editor | Kate Owen |
Post Production | The Mill London |