Philadephia - "First date"

J. Walter Thompson London

J. Walter Thompson London London, United Kingdom

10389

Brand: Philadephia
Country: United Kingdom

Advertiser: Mondelez International

Title	First date
Agency	J. Walter Thompson London
Campaign	The Taste of Togetherness
Advertiser	Mondelez International
Brand	Philadephia
Date of First Broadcast/Publication	2016 / 4
Business Sector	Cheese
Philosophy	The campaign will leverage Philadelphia’s inherent strengths and heritage of a product which delivers a cool and creamy taste that everyone loves while modernising the messaging and subject matter for its target audience. An audience who love sharing light hearted moments over food, enjoying themselves and don’t want brands to take themselves too seriously. J. Walter Thompson has created a humorous, witty and light hearted campaign featuring three lead female characters; Sofia, Maria and Claudia.
Problem	To rekindle the love for Philadelphia by making it relevant to women today in a way that is distinctly Philadelphia.
Media Type	Television
Length	31 seconds
Creative Director	Jaspar Shelbourne
Creative Team	Senan Lee
Creative Team	Pansy Aung
Broadcast Producer	Denise Connell
Assistant Agency Producer	Edmund Thorn
Head Of Planning	Megan Van Someren
Account Planner	Jo Scott‐Weston
Account Planner	Marina Lindsay‐Brown
Chief Executive Officer (CEO)	Toby Hoare
Business Director	Shereen Daver
Business Director	Gillian Milner
Account Manager	Lauren Carlin
Account Manager	Morgan Collins
Account Manager	Florence Wong
Account Executive	Rachel Womersley
Project Manager	Caroline Saines
Media Planner	Jack Rosevear
Agency	J. Walter Thompson Roma SSRL
Agency supervisor	Laura Castellazzi
Art Director	Loredana Cusatis
Copywriter	Anna Mochi Onori
Agency Producer	Valeria Della Valle
Production Company	The Family