Anna Vogt
Head of Planning at MullenLowe UK
London, United Kingdom
TitleA World Apart
Agency
Campaign A World Apart
Advertiser Mothers 2 Mothers
Brand Mothers 2 Mothers
Date of First Broadcast/Publication 2013 / 11
Business Sector Charities, Foundations, Volunteers
Philosophy Put Mothers 2 Mothers on the radar in the Western world by making the unfamiliar and unlikely scenario of mother-to-child transmission of HIV personal 
Problem To highlight that the transmission of HIV from mother-to-child is preventable, and to drive donations for the charity to extend their outreach in sub-saharan africa. 
Media Type Web Film
Length
Strategy Director
Advertising Manager
Creative Team
Creative Team
Creative Director
Account Manager
Production Company
Director
Executive Producer
Production Company Producer
Agency Producer
Agency Producer

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