Anne-Charlotte Metzger
Advertising Manager at IKEA
Boulogne Billancourt, France
TitleSlow
Title (original language)Le Slow
Agency
Campaign Too Much Furniture ? - IKEA
Advertiser IKEA
Brand IKEA
PostedOctober 2002
Product Furniture
Business Sector Drugstores, Specialty Stores
Tagline Small Space Solutions
Tagline (original language) Solutions pour petits espaces
Story True to IKEA's professional roots as a manufacturer providing rational solutions for every one, including those who don't have a lot of money, the 4 films present the whole offer and the claim: "Small space solutions": modular furniture that folds, stacks, retracts, etc.
Story (original language) Des films fidèles aux racines du métier d'IKEA: un fabricant qui propose des solutions rationnelles pour tout le monde et pour ceux qui n'ont pas beaucoup d'argent en présentant l'ensemble de l'offre en signant "Solutions pour petits espaces", des meubles modulables, qui se plient, s'empilent, se rétractent, etc...
Philosophy Having urged us to PUT IT AWAY, IKEA now springs yet another surprise with a very striking question: TOO MUCH FURNITURE? It naturally has the answer: "IKEA: Small space solutions.
An increasingly large number of people have an increasingly small space in which to live. Not a day goes by without someone saying: "I've not got enough room. There's too much furniture in here". When your home is small, you have to be organised. IKEA encourages people to change, but also respects their heritage and their cultural traditions.
A new series of 4 TV Films poses the vital question: TOO MUCH FURNITURE?
The film highlights an ongoing concern with humour and complicity.
Philosophy (original language) Après avoir dit RANGEZ, IKEA surprend à nouveau en interpellant avec une simple question "TROP DE MEUBLES ?", et en concluant "IKEA, Solutions pour petits espaces".
De plus en plus de gens habitent dans des espaces de plus en plus petits. C'est tous les jours qu'on peut se dire: "Je manque de place, il y a trop de meubles ici". Et quand on vit dans des petits espaces, on est bien obligé de s'organiser.

Une nouvelle série de 4 films qui met en scène avec humour et complicité une préoccupation quotidienne, en nous interpellant sur le thème: TROP DE MEUBLES ?
Problem IKEA continues integrating into the daily life, positionning itself as the most adapted actual brand to fit out home.
Problem (original language) IKEA continue à s'intégrer dans la vie de tous les jours en se positionnant comme la marque de l'aménagement de la maison la plus adaptée à la vie d'aujourd'hui.
Media Type Television
Length
Market France
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Agency Producer

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