| Title | Returning Hero |
| Agency | Lowe London |
| Campaign | Reassuringly Expensive - Stella Artois |
| Advertiser | InBev / Labatt Brewing Company |
| Brand | Stella Artois |
| Date of First Broadcast/Publication | 2000 / 9 |
| Product | Draught, Canned and Bottled Lager |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Reassuringly Expensive. |
| Philosophy | This case documents how Stella Artois advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production Company | Gorgeous Enterprises |
| Sound Design Company | 750mph |
| Creative Director | Charles Inge |
| Copywriter | Paul Silburn |
| Art Director | Vince Squibb |
| Agency Producer | Sarah Hallat |
| Director | Frank Budgen |
| Music Composer | Anne Dudley |
| Editing Company | The Quarry |
| Music Company / Composer | Air Edel |
| Account Executive | Harriet Bell |
| Account Executive | Jeremy Bowles |
| Copywriter | Vince Squibb |
| Advertising Manager | Phil Rumbol |
More Work
SEE ALLPilot (120 sec)
- BRAND:
- Stella Artois
- AGENCY:
- Lowe London
Devil's Island
- BRAND:
- Stella Artois
- AGENCY:
- Lowe London