Title | Madness |
Agency |
Select Communications Paris
|
Campaign |
Madness
|
Advertiser |
Lancaster
|
Brand |
Chopard
|
Posted | May 2002 |
Product |
Madness
|
Business Sector | Perfumes
|
Story | A young woman, lying on a rooftop. |
Story (original language) | Une jeune femme, allongée sur le toit d'une maison. |
Philosophy | By putting Chopard's constituent values into scene : exhilaration, excessiveness, even humor. |
Philosophy (original language) | En mettant en scène les valeurs constitutives de la marque Chopard : l'ivresse, la démesure, voire l'humour. |
Problem | How do we make Madness the referent perfume of the Chopard brand? |
Problem (original language) | Comment faire de Madness le parfum référent de la marque Chopard ? |
Media Type |
Magazine
|
Creative Director |
Olivier Van Doorne
|
Creative Director |
Catherine Castel
|
Art Director |
Edwige Martin
|
Photographer |
Steve Hiett
|
Account Director |
Anne-Laure Pilet
|