| Title | Bet on Black |
| Agency | AMV BBDO |
| Campaign | Bet on Black |
| Advertiser | Diageo |
| Brand | Guinness |
| Date of First Broadcast/Publication | 2000 / 1 |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Good things come to those who wait. |
| Story | It's a race meeting in Cuba. Pow! goes the starting pistols, but the "runners" (snails) don't move. Crowd tension. Suddenly snails move! We see a snail in an almost empty Guinness glass. |
| Media Type | Television |
| Length | |
| Production Company | Gorgeous Enterprises |
| Recording Studio | Wave Studios |
| Music | Wave Studios |
| Creative Director | Peter Souter |
| Copywriter | Tom Carty |
| Art Director | Walter Campbell |
| Agency Producer | Yvonne Chalkley |
| Director | Frank Budgen |
| Music | Antar Daly |
| Sound Design Company | Johnny Burns |
| Account Executive | Clive Tanqueray |
| Producer | Yvonne Chalkley |
| Production Company | Headquarters |
| Production Company | Headquarters / Bicoastal |
| Editor | Paul Watts |