| Title | The Illiteracy Font |
| Agency | 358 |
| Campaign | The Illiteracy Font |
| Advertiser | Finnish Refugee Council |
| Brand | Finnish Refugee Council |
| Posted | October 2012 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | Now you know what illiteracy feels like. 8th of September is the International Literacy Day. |
| Philosophy | Download the font: http://pakolaisapu.fi/lukutaitoThe FB app: http://www.facebook.com/pakolaisapu/app_414025218646916 Finnish Refugee Council wants to make people aware of third world illiteracy. So, for the international Literacy Day we created an unreadable font. The font was used and discussed in Scandinavia’s biggest newspaper Helsingin Sanomat and its weekly supplement NYT, in the website of tabloid Iltalehti and in Strada, a cultural TV programme on YLE the Finnish equivalent of BBC. We also made a Facebook app to write unreadable status updates. During the Literacy day the Facebook app was used 2238 times. Please donate to the good cause by clicking this link. You can also download the font file there. |
| Media Type | |
| Art Director | Antero Jokinen |
| Copywriter | Axa Fahler |
| Copywriter | Taro Korhonen |
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