Renault Fluence - "Hitchhiker"

Publicis Conseil

Publicis Conseil Paris, France

13186

Title	Hitchhiker
Agency	Publicis Conseil
Campaign	Hitchhiker
Advertiser	Renault
Brand	Renault Fluence
Date of First Broadcast/Publication	2010 / 9
Business Sector	Cars
Tagline	Redefine standards
Story	This advert presents a man who has run out of petrol, lost in the middle of a real no man's land, hitchhiking. Another man in a Renault Fluence stops to take him to the next petro station. At this point, the hitchhiker is struck by love at first sight, litterally falling in love with the car, to the extent that he rejects his old car...
Philosophy	To promote the new Renault Fluence, a model which is mainly sold outside of the European continent, Publicis and Renault chose to focus on the indisputable ability of the model to outperform its competitors.
Media Type	Television
Chief Creative Officer	Olivier Altmann
Account Manager	Edouard Pacreau
Account Executive	Christopher McIsaac
Account Executive	Raymund Co
Account Executive	Bastien Wojciechowski
Account Executive	Sylvie Tavares
Advertising Manager	Stephen Norman
Advertising Manager	Patrick Fourniol
Advertising Manager	Vanessa Lasnier
Advertising Manager	Andreea Culcea
Strategic Planner	Hélène Duvoux-Mauguet
Account Manager	Catalin Albu
Creative Director	Razvan Capanescu
Copywriter	Cezar Panait
Art Director	Dragos Ometita
Agency Producer	Pierre Marcus
Agency Producer	Frédérique Le Goff
Production Company	Wanda Paris
Director	Sebastian Strasser
Producer	Jérôme Denis
Sound Producer	Anthony Leblond
Post Production	Vincent Bordier