Lenovo - "The Screen Jacket by Lenovo"

Ogilvy Paris

Ogilvy Paris Levallois-Perret, France

34599

Title	The Screen Jacket by Lenovo
Agency	Ogilvy Paris
Campaign	The Screen Jacket
Advertiser	Lenovo
Brand	Lenovo
Date of First Broadcast/Publication	2015 / 12
Business Sector	Computers, PDAs & Calculators
Story	What good is a light-weight, sleek, tablet with an integrated projector that you can have on you to project whenever and wherever you want, if you don't have a screen or a white wall handy to project on to? So, to fully benefit from the new Lenovo tablet and project wherever you are, Ogilvy Paris went to work creating an entirely new accessory -- not a campaign-- but a functional, solution-oriented accessory to compliment the Lenovo tablet. Fondly coined the Screen Jacket, the Agency worked with Parisian fashion designers to create tailored streetwear jackets that when turned inside out, transform into a screen so you can project anywhere you want to.
Media Type	Product Design/Development
Length	86 seconds
Market	France
Executive Creative Director	Baptiste Clinet
Creative Director	Paul Krietmann
Art Director	Clara Noguier
Copywriter	Olivier Le Lostec
Head of Integrated Production	Antoine Bagot
Integrated Producer	Marine Redon
Integrated Producer	Ivan Pejcic
Account Director	Augustin Neuve Eglise
Account Manager	Kevin Donati
Production Company	Pavillon Noir
Producer	Ghislain de La Chaise
Director	Alliocha Madeuf
Director	Paul Lombard
Director	David Hugonot
Photographer	Elise Gerosa
Marketing Director Lenovo, Europe	Laurent La Rocca