| Title | Heatwave Auctions |
| Agency | Saatchi & Saatchi Argentina |
| Campaign | BGH Heat Auction |
| Advertiser | BGH |
| Brand | BGH Air Conditioners |
| Date of First Broadcast/Publication | 2015 |
| Business Sector | Small Appliances & Home Accessories |
| Story | During the hot Argentine summer, Del Campo Saatchi & Saatchi Buenos Aires found another original way to sell air conditioners for their client BGH. |
| Philosophy | Del Campo Saatchi & Saatchi Buenos Aires has come up with yet another original way to sell its client BGH’s air conditioners. Presenting ‘Heatwave Auctions’, a typical online auction site, like those that we're all familiar with, but with one small difference: it's the heat of the sun that decides when the auction closes. To do this they developed an auction site synchronized with the national meteorological service during the summer. So when the city of Buenos Aires reached suffocating temperatures, users fought one on one, increasing the amount of the offers made. With this simple idea they were able to sell all of the air conditioners at auction, taking advantage of the best advertising strategy of all - the summer heat. |
| Media Type | Case Study |
| Length | |
| Production Company | Landia |
| Production APP Company | Landia |
| Executive Creative Director | Ariel Serkin |
| Executive Creative Director | Rafael Santamarina |
| Executive Creative Director | Juan Pablo Lufrano |
| Executive Creative Director | Mariano Serkin |
| Executive Creative Director | Maxi Itzkoff |
| Creative Director | Matías Eusebi |
| Creative Director | Ammiel Fazzari |
| Copywriter | Nicolás Diaco |
| Art Director | Ezequiel De Luca |
| Head of Art | Mariano Espagnol |
| Senior Art | Fernando Lanuza |
| Agency Chief Producer | Adrian Aspani |
| Agency Producer | Maximiliano Beltrán |
| Agency Producer | Felipe Calviño |
| Account Director | Ana Bogni |
| Account Executive | Manuela Sorzana |
| Director | JULI FERNANDEZ |
| Executive Producer | Adrián D’Amario |
| Producer | Ale Panzitta |
| Music | Circle of sound |
| Client Information | Mariana Driau |
| Client Information | Daniel Rosenfeld |
| Client Information | Ezequiel Devoto |
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