| Title | Parking |
| Agency |
Geller-Nessis Publicis
|
| Campaign |
Parking
|
| Advertiser |
Negishut
|
| Brand |
Negishut Israel
|
| Posted | November 2011 |
| Business Sector | Charities, Foundations, Volunteers
|
| Tagline | It’s easy to park in a handicap spot, but do try to resist the urge |
| Story | Some people tend to park their cars in an handicapped parking space just because it's easier and has a better access to the enrances of any mall or store. |
| Philosophy | Don't park in handicapped parking spaces. |
| Problem | People tend to park in the handicapped parking spaces, taking the spaces from those who really need it. |
| Result | The campaign raised the awareness to the problem of parking in handicapped parking spaces. |
| Media Type |
Print
|
| Photographer |
Ariel Van Straten
|
| Copywriter |
Guy Chosobski
|
| Art Director |
Moran Kal
|
| Creative Director |
Roni Schnieder
|
