Aris Theophilakis
Director at Futatsu Industries
Oslo, Norway
TitleAmbush
Agency
Campaign Bottle Opener - Heineken
Advertiser Heineken
Brand Heineken
PostedMarch 2001
Product Beer
Business Sector Beers, Ciders, Lagers
Tagline It could only be Heineken
Story "The Bottle Opener Campaign takes an unusual look at the love of Heineken from an unusual and unexpected perspective – the bottle opener.
The advertising focuses on the relationship between the bottle opener and the Heineken bottle, which represents the desire of the bottle opener – our desire.
Philosophy "The idea was to break away from the norm while maintaining the basic premise of the USP – It could only be Heineken.
The execution is fresh, yet one that doesn’t loose the basic response required from our consumer – positive branding, a desire for a Heineken and memorable.
Problem Heineken is a great global brand that has not been able to communicate its brand proposition in a consistent fashion around the world. The challenge was to communicate its single global positioning - 'It Could Only Be Heineken' in print in way that was unique, cut-through and reached out to a younger segment of the drinking audience..
Media Type Magazine
Market Singapore
Creative Director
Copywriter
Art Director
Agency Producer
Director of Photography (DOP)

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