| Title | Bitterness |
| Title (original language) | Amargura |
| Agency | Oniria\TBWA |
| Campaign | To All That You Don't Like, Put The Cross |
| Advertiser | Red Cross |
| Brand | Cruz Roja Paraguaya |
| Date of First Broadcast/Publication | 2011 / 5 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | Marking lives |
| Tagline (original language) | Marcando vidas |
| Media Type | |
| Director | Rodrigo Weiberlen |
| Chief Creative Officer | Camilo Guanes |
| Art Director | Daniel Achaval |
| Creative Team | Arturo Valiente |
| Creative Team | Florencia Parodi |
| Creative Team | Maria Silvia Duarte |
| Creative Team | Natha Aguilera |
More Work
SEE ALLSounds of Freedom
- BRAND:
- Sonidos de la Tierra
- AGENCY:
- Oniria\TBWA
Global Warming Menu
- BRAND:
- WWF Paraguay
- AGENCY:
- Oniria\TBWA
Global Warming Menu
- BRAND:
- WWF
- AGENCY:
- Oniria\TBWA
#NoNameMatch (board)
- BRAND:
- UNICEF
- AGENCY:
- Oniria\TBWA
#NoNameMatch
- BRAND:
- UNICEF
- AGENCY:
- Oniria\TBWA
Hunger Delivery
- BRAND:
- National Collect
- AGENCY:
- Oniria\TBWA
Hunger Delivery
- BRAND:
- National Collect
- AGENCY:
- Oniria\TBWA
Sea
- BRAND:
- Red Cross
- AGENCY:
- Oniria\TBWA
Roof
- BRAND:
- Red Cross
- AGENCY:
- Oniria\TBWA