| Title | Bottle Cap |
| Agency | Y&R Cape Town |
| Campaign | Bottle Cap |
| Advertiser | Jaguar Land Rover |
| Brand | Land Rover |
| Date of First Broadcast/Publication | 2014 / 6 |
| Business Sector | Automotive |
| Story | Water is scooped into the cap where a watertight layer of fabric allows approximately 1 litre of water to be contained. A specialised mesh lining on the inside allows water to flow through to the drinking nozzle, but stops particles, sand, stones and other debris from passing through. |
| Philosophy | A novel solution to keep Land Rover drivers hydrated in the onslaught of the harsh African climate. It was this insight that led to the creation of a dual purpose Land Rover cap that not only protects adventurers from the sun, but serves as a water collection device that one can drink from. |
| Problem | Land Rover vehicles can easily withstand extreme temperatures without constant rehydration, but their owners have to take advantage of every drinkable water source to the best of their ability. |
| Media Type | Other Collateral |
| Length | |
| Advertising Manager | Peter Biven |
| Chief Creative Officer | Graham Lang |
| Creative Group Head | Nkanyezi Masango |
| Creative Director | Justin Joshua |
| Art Director | Gareth Owen |
| Copywriter | Graham Krige |
| Art Buyer | Ashleigh Hamilton |
| Production Manager | Rory Bonnes |
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