| Title | We Are FIFA 14 |
| Agency | Wieden + Kennedy Amsterdam |
| Campaign | We Are FIFA 14 |
| Advertiser | Electronic Arts Inc. |
| Brand | EA Sports |
| Date of First Broadcast/Publication | 2013 / 9 |
| Product | FIFA 14 |
| Business Sector | Video Games/Consoles |
| Tagline | It's in the game. |
| Story | The TVC depicts FIFA 14 as an armada of football fun, with gamers from all over the world gathering together for the most exciting FIFA edition yet. But unlike the usual armada with sailing ships, the FIFA 14 armada is made up of lounges, couches, apartments, hammocks and beanbags on wheels and is led by none other than Lionel Messi. Driving a bright red FIFA 14 van, Messi is the pied piper of FIFA, pulling behind him a set of enormous TV screens suspended by parachutes that attract gamers of all shapes and sizes to join the armada. Amongst them are pro footballers Gareth Bale, Stephan El Shaarawy, Tim Cahill and Javier Hernandez ‘Chicharito’ and FIFA-loving celeb Drake, all getting their game on, along with everyday ‘Joes’. Everyone in the world is playing and they are all equals, because we are all united by FIFA: ‘We are FIFA 14’. |
| Media Type | Television |
| Length | |
| Soundtrack | Some Place |
| Production Company | Gorgeous Enterprises |
| Audio Post Production | Grand Central Recording Studios |
| Advertising Manager | Todd Sitrin |
| Advertising Manager | Jamie McKinlay |
| Advertising Manager | Oliver Hughes |
| Advertising Manager | Audrey Prince |
| Advertising Manager | Thomas Gaidier |
| Advertising Manager | Matt Mckie |
| Advertising Manager | Mark Evans |
| Advertising Manager | Andrew Tomkins |
| Advertising Manager | Dustin Shekell |
| Executive Creative Director | Mark Bernath |
| Executive Creative Director | Eric Quennoy |
| Creative Director | Mike Farr |
| Creative Director | Pierre Janneau |
| Art Director | Ignasi Tudela |
| Copywriter | Dave Smith |
| Head of Production | Erik Verheijen |
| Agency Producer | Javier Perroud |
| Agency Producer | Jaime Tan |
| Account Planner | Ben Armistead |
| Group Account Director | Kirk Johnsen |
| Account Director | Nick Campion |
| Project Manager | Janna Harrington Boesjes |
| Director | Stacy Wall |
| Editor | Ben Seresin |
| Production Company Producer | Ben Link |
| Editing Company | Work Editorial |
| Editor | Ben Jordan |
| Sound Design Company | Raja Sehgal |
| Post Production | The Mill London |
| Telecine | Mick Vincent |
| Telecine | Mikey Rossiter |
| Music Composer | Nick Waterhouse |
| Actor / Celebrity | Lionel Messi |
| Actor / Celebrity | Gareth Bale |
| Actor / Celebrity | Stephan El Shaarawy |
| Actor / Celebrity | Tim Cahill |
| Actor / Celebrity | Javier 'Chicharito' Hernandez |
More Work
SEE ALLFree Your Game
- BRAND:
- EA Fifa Street 4
- AGENCY:
- Wieden + Kennedy Amsterdam