Title | Best Fries on the Planet |
Agency | Leo Burnett Chicago |
Campaign | Best Fries on the Planet |
Advertiser | MOCNI (McDonald's Operators of Chicagoland and Northwest-Indiana) |
Brand | McDonald's |
Posted | November 2011 |
Business Sector | Food |
Story | Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolizes the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). |
Media Type | Television & Cinema |
Editor | Nikki Vapensky |
Director | Kenny Herzog |
Talent/Actors | Jeff Cowie |
Production Manager | Gretchen Hernandez |
Producer | Samantha Howes |
Producer | Bridget Rose |
Executive Producer | Denis Giroux |
Copywriter | Jason Curry |
Art Director | Tim Ratchford |
Creative Director | Brian Shembeda |
Creative Director | Avery Gross |
Executive Creative Director | John Montgomery |
Chief Creative Officer | Susan Credle |