McDonald's - "All Grown Up"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, United States

11895

Brand: McDonald's
Country: United States

Advertiser: McDonald's

Title	All Grown Up
Agency	Leo Burnett Chicago
Campaign	Make Time for Family
Advertiser	McDonald's
Brand	McDonald's
Posted	March 2014
Product	Happy Meal
Business Sector	Food
Tagline	i'm lovin' it
Story	McDonald’s Owner-Operators of Chicago and Northwest Indiana launched a new campaign “Make Time for Family.” The heartwarming TV spot showing a relationship between a mother and her son was created by Leo Burnett Chicago for local owner-operators in the region. Leo Burnett, which also handles McDonald’s family and kids national advertising, worked with Comma Music to create the music track with Chicago blues legend Eddy “The Chief” Clearwater and well-known harmonica player Billy Legend. The song, “I’m a Man,” was originally performed by Bo Diddley. In the TV spot “All Grown Up,” a boy appears in a series of endearing scenes acting like a grown up—reaching for his mom’s coffee, lifting weights and opening the backyard tool shed. In each instance, the mom gently pulls him back from the grown-up acts—wiping off the mustache and closing the shed door. At McDonald’s, the crew cashier greets the boy and his mom asking if he wants a Happy Meal. The kid smirks in a moment of hesitation and nods his head. As the mom and son walk outside, Happy Meal in-hand, the boy extends his other hand and his mom takes hold. A voiceover is heard, “They’re only little for a little while. Make one more moment to love at McDonald’s.” The campaign will be supported by outdoor, radio and online media and a bus shelter installment on Chicago’s Michigan Avenue. Watch the spot at http://www.leoburnett.us/chicago/work/ and join the conversation using #maketimeforfamily.
Media Type	Television
Length	31 seconds
Soundtrack	I'm a Man
Production Company	Hello!
Post Production	Utopic
Chief Creative Officer	Susan Credle
Creative Director	Jeff Candido
Creative Director	Brian Shembeda
Copywriter	Jono Paull
Copywriter	Avery Gross
Art Director	Rene Delgado
Art Director	Brian Shembeda
Producer	Ross Greenblat
Director	Bruce St. Clair
Editor	Kat Pryor
Music	Comma Music
Strategy Director	Steve Cotten
Strategy Director	Amanda Mason