Global Executive Creative Officer
at
J. Walter Thompson London
London, United Kingdom
| Title | Fancy Dress Street Rugby |
| Agency | J. Walter Thompson London |
| Campaign | Serious Play |
| Advertiser | HSBC |
| Brand | HSBC |
| Date of First Broadcast/Publication | 2012 / 3 |
| Product | Sponsorship of the Hong Kong Sevens 2012 Tourament |
| Business Sector | Corporate Communication |
| Tagline | Serious Play |
| Tagline (original language) | Serious Play |
| Problem | Create awareness of HSBC's sponsorship of the Hong Kong Sevens 2012 tournament |
| Media Type | Television & Cinema |
| Soundtrack | Lonely Boy |
| Production Company | Annex Films |
| Art Director | Miles Bingham |
| Art Director | Kevin Masters |
| Copywriter | Kevin Masters |
| Copywriter | Miles Bingham |
| Agency Producer | Romila Sanassy |
| Account Planner | Orlando Hooper-Greenhill |
| Account Director | Tanya Hamilton-Smith |
| Account Manager | Rollo Gwyn-Jones |
| Director | Paul Middleditch |
| Editor | Andy Packer |
| Editor | Peter Whitmore |
| Production Company | Plaza Films |
| Other | Mindshare Worldwide |
| Media Agency | Mindshare Worldwide |
| Sound | Sam Ashwell |
| Client | Andrea Newman |
| Global Creative Director | Axel Chaldecott |
| Global Creative Director | Daniel Hennessy |
More Work
SEE ALLOwn The Unknown:Joined-up banking
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Own The Unknown:Suits
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Own The Unknown:Taxi
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Own The Unknown
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
A Living River
- BRAND:
- HSBC Water Programme
- AGENCY:
- J. Walter Thompson London
Shell Morro da Mineira
- BRAND:
- Shell
- AGENCY:
- J. Walter Thompson London
Subway (Airport)
- BRAND:
- HSBC
- AGENCY:
- J. Walter Thompson London
Basket Ball (Airport)
- BRAND:
- HSBC
- AGENCY:
- J. Walter Thompson London