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Upstart Films is owned by two vastly experienced ex-agency people, Producer Anita Mahal and Creative Director Paul Wilmot, and as such it is in their DNA to be close to clients and understand their rapidly changing needs in a world of ever-fragmenting audiences and media.
We understand a costly commercial for prime time TV is no longer the solution for many clients. Building a brand requires smarter thinking and a creative use of stretched resources.
Audiences need to be crept up on, cajoled, flattered with intelligence and tripped up when they’re not expecting it. As well as being hit between the eyes.
We relish involvement at an early stage of creative development with agencies or at the strategy stage direct with clients.