| Title | Women for Sale |
| Agency | Y&R Israel |
| Campaign | Women for Sale |
| Advertiser | Atzum |
| Brand | Atzum |
| Date of First Broadcast/Publication | 2010 / 9 |
| Product | The Task Force on Human Trafficking |
| Business Sector | Human Rights |
| Philosophy | |
| Problem | Human trafficking is the second biggest organized crime in the world. Around 2 million people are involved in human trafficking every year, the vast majority of them women and girls. |
| Result | <!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> The installation aroused huge amount of publicity both in Israel and around the world |
| Media Type | Case Study |
| Copywriter | Oren Meir |
| Copywriter | Sharon Refael |
| Creative Director | Yariv Twig |
| Chief Creative Officer | Gideon Amichay |
| Art Director | Gil Aviyam |
| Executive Creative Director | Zeev Ravid |
| Designer | Gilad Boby |
| Advertising Manager | Tal Fishbain |
| Account Supervisor | Yael Yuz |
| Account Executive | Lia Gat |
| Strategic Planner | Yoni Lahav |
| Account Planner | Vered Kinreich Golan |
| Account Planner | Ayelet Esformes |