Led by Fox Sports Creative Director Rob Hoover, the team built a practical newsstand and street corner set on a green screen stage, creating a world where headlines change, covers suddenly animate, and players burst from the confines of the printed page as an entire Newsstand comes to life.
Philosophy
As Eight VFX was finishing their effects shots, Fox Sports Kirk Smith cut the spot to the music of The Killers "When You Were Young", and Fox's Jay Hayes created the sound design that brought this surreal journey to the Fall Classic to life...
Problem
With only two weeks to post the spot after the shoot, Eight VFX modeled, animated and composited all explosions and paper effects, integrating rotoscoped players into all angles of the meticulously matched in-camera plates. Fox Sports Flame Designer Thomas Downs stalked the streets of Hollywood during the midnight hours capturing backgrounds he used to seamlessly merge the stand into its realistic environment.