Title | Promise the Translation |
Agency | J. Walter Thompson Amsterdam |
Campaign | Promise The Translation |
Advertiser | ELan Languages |
Brand | Elan Languages |
Date of First Broadcast/Publication | 2016 / 4 |
Business Sector | Other Online Services |
Story | Ad fans may recall what happened when a chef translated a recipe using both Google Translate and little-known ElaN. The underdog came out on top. This time, international couples wrote wedding vows in their native languages and got them translated into English by the two services. The Google translation provides some sticky wedding moments – “I promise not to use a map at night” and “I promise to be the best me that fits your best regional areas”– but fortunately ElaN saves the very special day. “I’m forever changed by who you are, and what you mean to me.” Phew! |
Media Type | Web Film |
Length | |
Executive Creative Director | Bas Korsten |
Copywriter | Bas Korsten |
Creative Team | Kasia Haupt Canning |
Copywriter | Kasia Haupt Canning |
Art Director | Güney Soykan |
Creative Team | Güney Soykan |
Strategy Director | Daan De Raaf |
Strategist | Lex Notenboom |