Title | Mafia (French) |
Title (original language) | Mafia |
Agency | BETC Paris |
Campaign | Cinema 2008 Campaign - Canal + |
Advertiser | CANAL+ |
Brand | Canal + |
Date of First Broadcast/Publication | 2008 / 9 |
Business Sector | TV/Radio Programs & Stations |
Tagline | Films to good to keep to yourself |
Tagline (original language) | Les films dont on parle sont sur Canal + |
Problem | The objective of this new advertising campaign is to showcase the “great” films presented on Canal+, and the unique link that this creates with the viewer. A great film is a film that has left a deep impression on us, that we want to make our own, talk about and share with our nearest and dearest… Hence the idea: Canal+: Films too good to keep to yourself. |
Problem (original language) | L’objectif de cette nouvelle campagne de communication est donc de mettre à l’honneur les « grands » films présents sur Canal+, et le lien unique qui se créé avec le spectateur. Un grand film est un film qui nous a marqué, qu’on ne peut s’empêcher de s’approprier, de raconter, et donc de partager avec ses proches… D’où l’idée : Les films dont on parle sont sur Canal+. |
Media Type | Television |
Length | |
Market | France |
Production Company | Irene |
Director | Xavier Giannoli |
Agency Producer | David Green |
Copywriter | DUPONT Nathalie |
Creative Director | Stéphane Xiberras |
Account Manager | Raphaël de Andreis |
Account Manager | Camille Raymond |
Account Manager | François Brogi |
Advertising Manager | Béatrice Roux |
Advertising Manager | Mathieu Mazuel |
Advertising Manager | Périne Long |
Advertising Manager | Coline André |