| Title | Magic |
| Title (original language) | Magia |
| Agency | Leo Burnett del Peru SA |
| Campaign | Magic |
| Advertiser | Ponle Corazon - Peruvian Children Cancer Foundation |
| Brand | Ponle Corazon |
| Posted | May 2005 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | A magician collects money from the public by offering his hat, when he suddenly faces a child with cancer: he has no hair. So he puts the hat in the child's head. When he takes it out, the child is full of hair and joy: the magic of solidarity has worked. |
| Media Type | Television & Cinema |
| Length | |
| Market | Peru |
| Editor | Daniel Ayllon |
| Director | Tito Koster |
| Director | Alvero Velarde |
| Art Director | Alvaro Ramos |
| Art Director | Beatriz Caravedo |
| Creative Director | Juan Carlos Gómez de la Torre |
| Agency Producer | Katy Klauer |
| Copywriter | Juan Carlos Gómez de la Torre |
| Account Manager | Mariella Herrera-Mandelli |
| Account Manager | Claudia Maldonado |
| Photographer | Beto Gutierrez |
| Producer | Gabriela Del Prado |
| Producer | Lorena Ugarteche |
| Music | Euding Maeshiro |