| Title | VIP Like Me Site |
| Agency | Agency.com |
| Campaign | VIP Like Me - Snickers |
| Advertiser | Mars, Inc. |
| Brand | Snickers |
| Posted | October 2008 |
| Business Sector | Candy Bars |
| Story | The digital component of the promotion is an original web video series featuring NFL legend Michael Strahan titled "VIP Like Me". The episodes feature Mr. Strahan answering questions from fans, teaching them how to be a Super Bowl V.I.P. The scripts were developed with Strahan's comedic personality and charisma in mind. |
| Philosophy | The episodes, created exclusively as web content, will appear on www.snickers.com (direct access at http://viplikeme.snickers.com) in video-sharing communities and in online rich media units. |
| Result | Shot at New York's Chelsea Piers, the episodes feature Strahan reading viewer mail from the comfort of a yacht. The seven-time Pro Bowler then responds with everything from proper dancing tips, a pep talk and his version of a workout. |
| Media Type | Web Site |
| Market | United States |
| More Information | viplikeme.snickers.com |
| Executive Creative Director | Mat Zucker |
| Creative Director | Ben Abramowitz |
| Associate Creative Director | Adam Romero |
| Art Director | Adam Romero |
| Copywriter | Dan Cordella |
| Agency Producer | Matthew Carlin |
| Senior Information Architect | Jutta Kirchgeorg |
| Technical Director | Luke McNeur |
| Designer | Guillermo Echevarria |
| Designer | Geovanny Panchame |
| Video Consultant | Jeff Feder |
| Quality Analyst Manager | Riddhi Thakar |
| Site Builder | Nishant Hivarkar |
| Flash Developer | Arvind Patel |
| Flash Developer | Michael Xue |
| Flash Developer | Won Lee |
| Flash Developer | Jane Chen |
| Agency - Managing Partner | Joan Zulawski |
| Account Director | Michael Maliner |
| Account Supervisor | Lana Reyes |
| Project Manager | Eric Tordiff |
| Project Manager | Jeannette Kim |
| Account Executive | Susan Tran |
| Account Executive | Erika Lewis |
| Editor | Andrew Doga |
| Editing Company | Version 2 |
| Special Effects / VFX | Version 2 |
| Director | Adam Jones |
| Sound Design Company | Joseph Fraioli |
| Music Composer | Joseph Fraioli |
| Executive Producer | Lou Addesso |
| Executive Producer | Andrew Swee |
| Media Rep. | Ryan Bowling |
| Media Rep. | Karen Haggerty |
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