Ben Coulson
Chief Creative Officer - ANZ at McCann Sydney
Queensland, Australia
TitlePet Adoption
Agency
Campaign The human walking program
Advertiser The Lost Dogs Home
Brand The Lost Dogs Home
Date of First Broadcast/Publication 2014
Business Sector Animal Rights/Safety/Adoption
Story Most pet adoption campaigns make us feel pity for the animals but in this one it was the dogs that did the rescuing. The Human Walking Program took dogs that were up for adoption and let them take office workers for a lunchtime walk. 
Media Type Outdoor/Out of Home
Length
Executive Creative Director
Creative Director
Senior Art Director
Senior Copywriter
Senior Copywriter
Account Manager
Account Executive
Head of Strategy/Planning
Photographer

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