Ben Neill
Artist at RSA Films
Boston, United States
TitleGiants
Agency
Campaign Giants
Advertiser General Motors Corp.
Brand Hummer
PostedJuly 2005
Product H3
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Story Introduce and herald the new midsize HUMMER H3 as the "latest big thing from HUMMER". Initially it is important to communicate the relative size of the vehicle both as a means of positioning it as an authentic alternative to the competition in the midsize segment and versus the H1 and H2. Furthermore the irreverence and the attitude of the spot are 100% HUMMER.
Media Type Television & Cinema
Length
Market United States
Copywriter
Executive Creative Director
Executive Creative Director
Art Director
Agency Producer
Editor
Director
Director of Photography (DOP)
Special Effects / VFX
Artist
Production Company

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