Ben Priest
Former Executive Creative Director & Founding Partner at adam&eveDDB, London
London, United Kingdom
TitleBulldog
Agency
Campaign The New Breed
Advertiser Harvey Nichols
Brand Harvey Nichols
PostedFebruary 2014
Business Sector Department Stores, Supermarkets
Tagline The new breed
Story This campaign plays on the fashion cliché of dogs in handbags. Replacing Chihuahuas and Shih Tzus, traditionally favoured by the likes of Paris Hilton, with Bulldogs and Pit Bulls to reflect a ‘new breed’ of more accessible fashion.
Media Type Outdoor/Out of Home
Copywriter
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Art Director
Art Director
Photographer
Agency Producer
Executive Creative Director
Executive Creative Director
Executive Creative Director

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started