Wall's - "Wall's Goodbye Tax Return"

adam&eveDDB

adam&eveDDB London, United Kingdom

9604

Title	Wall's Goodbye Tax Return
Agency	adam&eveDDB
Campaign	Goodbye Serious
Advertiser	Unilever
Brand	Wall's
Date of First Broadcast/Publication	2015 / 5
Business Sector	Ice Cream
Tagline	here lies tax return
Story	A Wall’s ice cream is the perfect way to melt away the dull, annoying seriousness of everyday life and in these three “Tombstones” executions, we bid a not-so-fond farewell to various annoyances of everyday life, marking their departure with the iconic shape of an ice cream gravestone.
Media Type	Print
Client (Brand Manager, Wall’s Impulse Ice Cream)	Brigitta Weeks
Chief Creative Officer	Ben Priest
Executive Creative Director	Richard Brim
Executive Creative Director	Ben Tollett
Creative Director	Ivan Pols
Creative Director	Laurent Simon
Creative Director	Aidan McClure
Copywriter	Eduardo Balestra
Art Director	Henry Westcott
Planner	Sarah Carter
Photographer	Kevin Summers
Head of Design	Alex Fairman
Designer	Paul Reddington
Media Agency	Mindshare
Media Planner	Nikki Gunning
Retouching	Dan Jackson @ Stanley’s Post