| Title | Not What You Think |
| Agency | MullenLowe U.S. |
| Campaign | Not What You Think |
| Advertiser | Light of Life Foundation |
| Brand | Light of Life Foundation |
| Posted | July 2005 |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | Television |
| Length | |
| Market | United States |
| Director | Frank Ockenfels III |
| Art Director | Elder Susso |
| Art Director | Bernie Hogya |
| Copywriter | Josh Schildkraut |
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