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Awards
  • 2014 The New York Festivals International Advertising Awards in All Media Third Prize Award (2)
  • 2014 The New York Festivals International Advertising Awards in All Media First Prize Award
  • 2014 Cannes Lions International Festival of Creativity Silver Lion
  • 2014 Golden Award of Montreux Gold Medal
  • 2013 EFFIE France Or
  • 2013 Grand Prix de la Publicité Presse Magazine Prix (5)
  • 2013 The Cresta Awards Bronze
  • 2012 International ANDY Awards BRONZE (2)
  • 2012 The New York Festivals International Advertising Awards in All Media Bronze World Medal
  • 2011 Epica Gold Campaign (2)
  • 2011 Eurobest Silver Eurobest Campaign (6)
  • 2011 Epica Silver Campaign (4)
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Bertille Toledano

VP in charge of Strategies at CLM BBDO
France

Summary

Dior, Beauté Prestige International, Tag Heuer, Cartier

Bertille begins her carreer in 1994 at Saatchi & Saatchi in strategic planning for the accounts Danone, Procter, Lolita Lempicka, Moet & Chandon and for transveral consumers behaviours analysis.

In 1996, she joins Callegari Berville Grey and becomes Strategic Planning Director in 1997. She is consultant in strategy for the brands EDF, Ligne Roset, Nivea.

In 1999, she arrives at CLM BBDO as Development & Research Director. In 2001, she becomes Deputy Managing Director in charge of Strategies.

She works on a diversified panel of brands like EDF, France Telecom, Auchan, but also 3 Suisses or Dior Beauté.

She left for Young & Rubicam and becomes Managing Director in 2003. She works with Decathlon, Cartier, Imagine'R for young people, Bourjois, Orangina-Schweppes.

In May 2006, she joins CLM BBDO as VP, Strategies Director. She manages BBDO Beau with clients like Tag Heuer, Beauté Prestige International or Dior

Positions

Vice-President & Strategies Director


Boulogne-Billancourt, France

Because luxury brands need to be listened to and receive individual attention to nurture strategy, innovation, creation and production

Because, beyond structures, brands need to share with their patrons a taste, an aesthetic, an experience and a culture of their environment 

VP in charge of Strategies


Boulogne Billancourt, France
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