Title | Forever Spring |
Agency | BBH |
Campaign | Forever Spring |
Advertiser | Matalan |
Brand | Matalan |
Date of First Broadcast/Publication | 2011 / 4 |
Business Sector | Apparel & Accessories Stores |
Tagline | Feel Good Fashion |
Story | <!--[if gte mso 9]><xml> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> Forever Spring showcases Matalan's Spring collection, using a film technique that turns an everyday park scene into an infinite catwalk. Each character's actions are interlinked so that not only do they interact with each other, in some cases, they interact with their future selves. The scene is a perfect Spring day that could go on forever. |
Media Type | Television & Cinema |
Production Company | Outsider |
Director | Scott Lyon |
Post Production | The Mill London |
Advertising Manager | Lee Pinington |
Advertising Manager | Carly Hughes |
Creative Team | Andy Clough |
Creative Team | Richard McGrann |
Creative Team | Gary Arnold |
Creative Team | Neil Ritchie |
Creative Director | Nick Gill |
Producer | Angela Zabala |
Account Manager | Katie Beever |
Account Director | Paisley Wright |
Producer | Zeno Campbell-Salmon |
Editor | Bill Smedley |
Sound | Owen Griffiths |