Bill Smedley
Editor at House 337
London, United Kingdom
TitleForever Spring
Agency
Campaign Forever Spring
Advertiser Matalan
Brand Matalan
Date of First Broadcast/Publication 2011 / 4
Business Sector Apparel & Accessories Stores
Tagline Feel Good Fashion
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Forever Spring showcases Matalan's Spring collection, using a film technique that turns an everyday park scene into an infinite catwalk. Each character's actions are interlinked so that not only do they interact with each other, in some cases, they interact with their future selves. The scene is a perfect Spring day that could go on forever.
Media Type Television & Cinema
Production Company
Director
Post Production
Advertising Manager
Advertising Manager
Creative Team
Creative Team
Creative Team
Creative Team
Creative Director
Producer
Account Manager
Account Director
Producer
Editor
Sound

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