Bill Smedley
Editor at House 337
London, United Kingdom
TitleFridge
Agency
Campaign Fridge
Advertiser Diageo
Brand Guinness
PostedMarch 2006
Business Sector Beers, Ciders, Lagers
Story “Fridge” was shot in Prague on a giant set built to the exact, scaled-up proportions of a real fridge. The actor playing the barman, a Czech himself, used two giant plastic “pint glasses” (one empty, one black) to move around on set. The beer shown is actual real Draught GUINNESS® being poured into a regular-sized pint glass. This was shot against a blue screen and then the GUINNESS® was superimposed onto the giant pint in post-production.
Philosophy This ad builds on the iconic “Good things come to those who wait” campaign, highlighting the great GUINNESS® experience that people can enjoy at home. Showing that Draught GUINNESS® in cans is as good as the stuff down the pub, it tells the story of a barman in a rather unusual bar pouring a gigantic pint of GUINNESS® beer…
Media Type Television
Length
Copywriter
Art Director
Advertising Manager
Account Planner
Media Planner
Production Company
Director
Editor
Post Production MPC

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