| Title | Fireflies (vertical) |
| Agency | BBDO New York |
| Campaign | EnergySmart bulbs - GE |
| Advertiser | General Electric Company |
| Brand | General Electric |
| Posted | October 2007 |
| Product | EnergySmart |
| Business Sector | Household Products & Maintenance |
| Story | General Electric uses nature to remind us how friendly their Energy Smart bulbs are for the environment and the economy. Fireflies, flowers (a calla lily), a frog and a butterfly are each shown using or interacting with energy efficient light bulbs that use 75 % less energy. The GE Energy Smart Bulbs campaign was developed at BBDO New York in 2006. |
| Media Type | |
| Market | United States |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Bill Bruce |
| Creative Director | Kara Goodrich |
| Art Director | John Leu |
| Copywriter | Brad Roseberry |
| Creative Director | John Leu |
| Creative Director | Brad Roseberry |
| Photographer | Billy Siegrist |
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