Bin Zhang
Production Company Producer at Beijing Dentsu - Shanghai Branch
Shanghai, China
TitlePing Pong
Title (original language)Mandrain
Agency
Campaign Ping Pong
Advertiser Shanghai Social Protection Bureau
Brand Shanghai Governor
PostedFebruary 2006
Product Care of Growth
Business Sector Consumer & Public Services
Tagline Open your heart, share the growth of joy!
Story The Task:

Since China has one child policy, most of the parents were spoiled their only child in a negative way. Such as knock up their child alone at home to avoid public activities which will cause Autism.
Philosophy The Naked Idea:

The game of ping-pong, which suppose has to play by two persons.
A poor lonely kid can only play with his shadow on the wall, which blocks the communication and also the share of joy deep down child’s heart.
The shocking scene at the end is not only one child has this situation, on the other side of the wall there has more… and more in order to call for parent’s attention on this serious matter.
Problem The Promise:

The ending super “Open your heart, share the growth of joy!” is encourage the child to break the wall in their heart and join social community’s activities.
Result Educating parents to care their child of growth not only physically but also mentally healthy.
Media Type Television & Cinema
Length
Market China
Executive Creative Director
Agency Producer
Art Director
Production Company Producer

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