Under Armour - "The New Prototype"

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Title	The New Prototype
Campaign	The New Prototype
Advertiser	Under Armour
Brand	Under Armour
Posted	January 2008
Business Sector	Sneakers / Athletic Footwear
Tagline	The future is ours!
Story	The camera flies over a futuristic city, and shows athletes using unusual training methods. This includes pulling a tire down an alley, doing sit-ups in a garage, doing a workout with a cinder block, and more. The athletes make their way to a part of the city where the Under Armour is being made by Eric Ogbogu starring as The Big E. "The game has changed. It all starts today. You are the new prototypes. We are Under Armour. The future is ours!"
Media Type	Television
Length	60 seconds
Production Company	Backyard
Creative Director	Marcus Stephens
Art Director	Brian Boring
Executive Producer	Ross Jones
Executive Producer	Rip Lambert
Senior VP, Under Armour	Steve Battista
Art Director	Nate Shriver
Art Director	Eric Clemmer
Executive Producer	Blair Stribley
Director	Ericson Core
Director of Photography (DOP)	Ericson Core
Head of Production	Peter Steinzeig
Executive Producer	Peter Steinzeig
Production Company Producer	Karen Chen
Production Designer	Greg Jackson
Editing Company	Beast
Editor	Igor Kovalik
Music	Machine Head
Sound Design Company	Rob Sephton
Special Effects / VFX	Asylum
Actor / Celebrity	Carl Edwards
Actor / Celebrity	Vernon Davis
Actor / Celebrity	Jen Hudak
Actor / Celebrity	Eric "The Big E" Ogbogu