British Airways - "To Fly. To Serve. Today. Tomorrow"

BBH

BBH London, United Kingdom

29668

Title	To Fly. To Serve. Today. Tomorrow
Agency	BBH
Campaign	To Fly. To Serve. Today. Tomorrow
Advertiser	British Airways
Brand	British Airways
Date of First Broadcast/Publication	2013 / 9
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story	The TV advert follows a customer journey using a ‘micro to macro’ style of filming, the footage shows close up shots of the intimate details of flying, panning to wide shots of the aircraft in motion. It draws contrasts between them both, showing the care and thought that goes into every part of their journey. The end frame poignantly shows the British Airways logo being stitched into fabric, with the voiceover commenting ‘To Fly. To Serve. Today. Tomorrow.’
Media Type	Television & Cinema
Length	90 seconds
Production Company	Stink Films
Sound	Factory Studios
Advertising Manager	Abigail Comber
Advertising Manager	Hamish McVey
Advertising Manager	Stuart Mayo
Advertising Manager	Maria Krasilnikova
Creative Director	Hamish Pinnell
Creative Team	Paul Yull
Creative Team	Adi Birkinshaw
Producer	Sam Robinson
Strategic Business Lead	Keir Mather
Strategy Director	Anna Vogt
Strategist	Matt Hoban
Account Director	Leonora Hopkins
Account Manager	Matt Jones
Account Manager	Hannah Madden
Director	Martin Krejci
Executive Producer	Blake Powell
Director of Photography (DOP)	Anthony Dod Mantle
Production Company Producer	Juliet Naylor
Post Production	The Mill London
Post Production	Ben Turner
Editor	Tim Thornton-Allan
Music Company / Composer	The Most Radicalist Black Sheep Music