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Bob Guisgand
Executive Creative Director
at
Commonwealth//McCann, Detroit
Detroit, United States
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Work
Awards
My Latest Work
SEE ALL WORK
Wholy Holy
What's Happening Brother
What's Going On
Right On
About me
This profile was created because Bob Guisgand has been referenced on AdForum.
It's my profile and I want to edit it.
Sector Experience
Museums & Monuments
Consumer & Public Services
Four Wheel Drive, SUV(Sports Utility Vehicle)
Cars
Automotive
Trucks, Pick-Up Trucks
Compact & Small Cars
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Awards
2023 CLIO Awards
2022 D&AD Awards
2022 LIA
2022 AICP Post Awards
2022 ANDY Awards
2022 The Webby Awards
2022 The One Show
2022 Epica Awards
2022 CLIO Awards
2022 The New York Festivals Advertising Awards
2021 D&AD Awards
2021 CLIO Awards
2018 Epica Awards
2018 Cannes Lions International Festival of Creativity
2018 CRESTA
2018 The New York Festivals Advertising Awards
2018 D&AD Awards
2017 CLIO Awards
2017 Epica Awards
show more
People I worked with
Gary Pascoe
Chief Creative Officer
Commonwealth//McCann, Detroit
Duffy Patten
SVP Creative Director
Campbell-Ewald Advertising
Kelly Balagna
Executive Producer
Division 7
Miya Petrovic
Business Development Associate
Doner
John Fiebke
Creative Director
Commonwealth//McCann, Detroit
My Work
SEE ALL WORK
651
Mercy Mercy Me
BRAND:
Motown Museum
AGENCY:
Commonwealth//McCann
778
Flyin High
BRAND:
Motown Museum
AGENCY:
Commonwealth//McCann
7974
Walter the Cat
BRAND:
Chevrolet
AGENCY:
Commonwealth//McCann
2438
Bolt EUV "Mom"
BRAND:
Chevrolet
AGENCY:
McCann Worldgroup
2025
Sopranos
BRAND:
Chevrolet Silverado EV
AGENCY:
Commonwealth//McCann
5877
Walter in Winter
BRAND:
Chevrolet Silverado
AGENCY:
Commonwealth//McCann
1639
Little Red
BRAND:
Chevrolet
AGENCY:
Commonwealth//McCann
1589
Toaster
BRAND:
Chevrolet
AGENCY:
Commonwealth//McCann
1759
Motown
BRAND:
Motown Museum
AGENCY:
Commonwealth//McCann
Positions
Executive Creative Director
Commonwealth//McCann
Detroit, United States
August 2013 - Present (10 years 8 months)
View profile
Work
Awards
619
Wholy Holy
BRAND:
Motown Museum
AGENCY:
Commonwealth//McCann
702
What's Happening Brother
BRAND:
Motown Museum
AGENCY:
Commonwealth//McCann
566
What's Going On
BRAND:
Motown Museum
AGENCY:
Commonwealth//McCann
700
Right On
BRAND:
Motown Museum
AGENCY:
Commonwealth//McCann
651
Mercy Mercy Me
BRAND:
Motown Museum
AGENCY:
Commonwealth//McCann
778
Flyin High
BRAND:
Motown Museum
AGENCY:
Commonwealth//McCann
7974
Walter the Cat
BRAND:
Chevrolet
AGENCY:
Commonwealth//McCann
2025
Sopranos
BRAND:
Chevrolet Silverado EV
AGENCY:
Commonwealth//McCann
5877
Walter in Winter
BRAND:
Chevrolet Silverado
AGENCY:
Commonwealth//McCann
1639
Little Red
BRAND:
Chevrolet
AGENCY:
Commonwealth//McCann
1589
Toaster
BRAND:
Chevrolet
AGENCY:
Commonwealth//McCann
1759
Motown
BRAND:
Motown Museum
AGENCY:
Commonwealth//McCann
1368
Imagination
BRAND:
Motown Museum
AGENCY:
Commonwealth//McCann
10972
MLB's Opening Day
BRAND:
Chevrolet
AGENCY:
Commonwealth//McCann
3034
The LEGO® Chevy Silverado – Getaway
BRAND:
Chevrolet Silverado
AGENCY:
Commonwealth//McCann
5417
Silverado Then and Now
BRAND:
Chevrolet
AGENCY:
Commonwealth//McCann
show more
2023 CLIO Awards
2022 D&AD Awards
2022 LIA
2022 AICP Post Awards
2022 ANDY Awards
2022 The Webby Awards
2022 The One Show
2022 Epica Awards
2022 CLIO Awards
2022 The New York Festivals Advertising Awards
2021 D&AD Awards
2021 CLIO Awards
2018 Cannes Lions International Festival of Creativity
2018 CRESTA
2018 D&AD Awards
2017 CLIO Awards
2017 Epica Awards
Creative Director
Fallon
Minneapolis, United States
July 2010 - August 2013 (3 years 1 month)
View profile
SVP, Creative Director
Campbell Ewald
Detroit, United States
2006 - 2010 (4 years)
View profile
Work
7683
Disappear
BRAND:
Chevrolet
AGENCY:
Campbell Ewald
Creative Director
BBDO Detroit
Troy, United States
2005 - 2006 (1 year)
View profile
Associate Creative Director
McCann Worldgroup
New York, United States
2004 - 2005 (1 year)
View profile
Work
2438
Bolt EUV "Mom"
BRAND:
Chevrolet
AGENCY:
McCann Worldgroup
Senior Art Director
Leo Burnett Detroit
Detroit, United States
2002 - 2004 (2 years)
View profile
Senior Art Director
Doner
Detroit, United States
2000 - 2002 (2 years)
View profile
Directeur de la création
McCann Mumbai
Mumbai, India
View profile
Work
Awards
6339
Then/Now 2
BRAND:
Chevrolet
AGENCY:
Commonwealth//McCann
5967
Then/Now 3
BRAND:
Chevrolet
AGENCY:
Commonwealth//McCann
9099
Then/Now 1
BRAND:
Chevrolet
AGENCY:
Commonwealth//McCann
2018 Epica Awards
Education
B.S. in Psychology, Sociology
Western Michigan University, Kalamazoo
1987 - 1992 (5 years)
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