| Title | 1200 |
| Agency | Arnold |
| Campaign | Truth |
| Advertiser | American Legacy Foundation |
| Brand | truth |
| Posted | July 2004 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Story | A crowd of 1200 people protesting against the tobacco company (the same amount that tobacco products kill a day), gather outside of the tobacco company and pretend to all drop dead on the street. A man holds a sign reading "Tobacco kills 1200 people a day, ever think about taking a day off?" |
| Media Type | Television |
| Length | |
| Recording Studio | Human |
| Group Creative Director | Pete Favat |
| Group Creative Director | Alex Bogusky |
| Creative Director | Tom Adams |
| Creative Director | Roger Baldacci |
| Agency Producer | Amy Favat |
| Group Creative Director | Ron Lawner |
| Account Manager | Paul Nelson |
| Producer | Bonnie Goldfarb |
| Director | Baker Smith |
| Editor | Tom Scherma |
| Production Company | Harvest |
| Animation | Adam Kimmell |
| Copywriter | Roger Baldacci |
| Art Director | Rob Baird |
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