OBI Russia - "No Job is Too Big / Canyon"

BBDO Russia Group

BBDO Russia Group Moscow, Russia

6461

Title	No Job is Too Big / Canyon
Agency	BBDO Russia Group
Campaign	No Job is Too Big
Advertiser	OBI Russia
Brand	OBI Russia
Date of First Broadcast/Publication	2013 / 5
Business Sector	Tools, Do-It-Yourself Products
Tagline	OBI, OBI Russia, no job is too big, take it and make it, BBDO, BBDO Moscow, BBDO Russia Group
Story	OBI is one of the biggest DIY retailers in Russia. OBI is a reliable partner which helps people to make their lives and environment better by making changes in their homes. The agency’s goal was to make a TVC which will inspire people to make renovation by themselves by showing that with OBI it is easier than it seems.
Philosophy	The story shows that all renovation-related matters that appear big and difficult are in fact easy with OBI.
Media Type	Television & Cinema
Length	26 seconds
Soundtrack	Bazelevs
Creative Director	Adrian Ely
Copywriter	Andrey Yarinich
Art Director	Omar Thabet
Client Service Director	Blazej Soniewicki
Account Director	Tamara Vasina
Account Manager	Katrin Auashria
Producer	Boris Anisonyan
Producer	Valery Gorokhov